21st December 2010
Dear Mr Ellis
We have carefully considered your letter of 18th December. As our two firms have done business with each other for so many years, we should like to grant your request to lower the prices of our sportswear. But there are difficulties.
Our own overheads have risen sharply in the past twelve unths and to reduce prices by the 15% you mention could not be done without considerably lowering our standards of quality. This is something we are not prepared to do. Instead of a 15% reduction on sportswear, we suggest a reduction of 5% on all our lines on orders for £300 or more. On orders of this size we could manage to make the reduction without lowering our standards.
We hope you will agree to our counter suggestion and look forward to receiving regular orders from you as in the past.