Tagged: sample sales letters

sales letters | marketing letters | sample sales letters 0

Innovative Sales Letters

Sales Letters   1. The essence of persuasion The sales letter is the most selective of all forms of advertising. Unlike press and poster advertising it aims to sell particular kinds of goods or services to selected types of customers—office equipment to business houses; towel machines to hotels and factories, drugs to doctors and pharmacists. The purpose of the letter is to persuade the reader that he needs what you are trying to sell and to get him to buy it. You take something attractive and make it seem necessary, or your take something necessary and make it seem attractive....

sales letters | marketing letters | sample sales letters 2

Innovative Sales Letters

Sales Letters   1. The essence of persuasion The sales letter is the most selective of all forms of advertising. Unlike press and poster advertising it aims to sell particular kinds of goods or services to selected types of customers—office equipment to business houses; towel machines to hotels and factories, drugs to doctors and pharmacists. The purpose of the letter is to persuade the reader that he needs what you are trying to sell and to get him to buy it. You take something attractive and make it seem necessary, or your take something necessary and make it seem attractive....